art director + design consultant

Farm Fresh RI

Faced with the challenge of creating posters for eleven different farmers markets, and deciding that the anthropomorphic-veggie-eating-itself concept might not be well received, I contacted my go-to illustrator pal Howell Golson and asked “Do you think you could render the State of Rhode Island in native fruits and vegetables?… By the end of the week?” He replied enthusiastically, “YES!” and “HAAA HA Ha ha ha ha ha ha!” A draft layout was sent to him and a week later the most spectacularly spectacular illustration arrived in my inbox. Each market had their own unique poster and Farm Fresh sold limited edition prints of the illustration at their summer fundraiser. (Click image to enlarge)


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